Xiaxue, The Paris Hilton of the blogosphere

Friday Jan 27 2006

As some of you may know I've got a mild obsession when it comes to Technorati and becoming a top 1000 blogger. Every once in a while I check my ranking to find it's slowly but surely improving. A while ago I realized I've never really looked into which blogs are actually in Technorati's top 100. I never bothered with the top 100 because I believe becoming a top 100 Technorati blogger is simply not going to happen with the narrow topical scope I have with this particular weblog. Nevertheless, I checked out what's 'hot' according to Technorati which is how I found Xiaxue.

Wendy Cheng a.k.a. Xiaxue

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Xiaxue, a real 'blogstar'

Xiaxue's blog has a respectable top 40 position on Technorati. Quite an accomplishment for a 21 year old girl from Singapore who's simply blogging about her personal life. Xiaxue has gathered a massive amount of loyal fans around her weblog and her postings attract the highest amount of comments I've ever seen on any weblog. Her weblog is running at a continuous +50k pageviews per day which is a truly quite impressive number for a strictly personal weblog. I think I've hit the 10k mark only once in the existence of this website, caused by a front page entry on Digg. This impressive amount of visitors allows a.k.a. to make a living solely out of running this one weblog. Darren, eat your heart out dude! It's hard to imagine for us mere mortals that we could earn a full income just by writing a couple of blog postings every week. And mind you, these aren't the postings that require hard work, research or good writing skills. None of that. They're simply snapshots from days in the life of a 21 years old girl.

The vain beauty queen

Xiaxue presents herself as if she's the beauty goddess of the . On any picture you'll ever see on her website she looks good. Too good actually.

Oh really? Well, thank you. But do not give the credit of those looks to me! Give it to Adobe Photoshop. My pictures are all enhanced (and trust me, I am good at it), so minus 40% and you get the real thing. =DXiaxue's FAQ

Courtesy of the cosmetics industry and Adobe Photoshop Wendy manages to create an appearance very similar to 'celebrities' such as Paris Hilton. However I have to give it to her, she's very much willing to admit the fact that all of her pictures are 'doctored'. It's all part of the show!

Taken from a hate site
picture taken from a Xiaxue 'hate site'

Xiaville

I mentioned the insane amounts of comments every posting on Xiaxue's blog generate. 300+ comments are no exception. In fact this is a quite common number. What makes this number even more impressive is the fact that Wendy moderates each and every comment she receives. As we'll see further down this article, a blogstar like Xiaxue is bound to have enemies. In addition to that, bad comments are inevitable. Those who've seen the movie 'Pleasantville' will understand what I mean with the subtitle of this paragraph. On Xiaxue's website the only comments that will ever see the light of the day are those that Wendy approved.

Not because his replies were invalid or whatever, but because I am an internet bitch from hell, and because I CAN.Wendy, on the deletion of several comments
This means the real amount of comments is probably even a lot higher than the amount you'll read on her blog. Occasionally she'll allow some of the less friendly comments to appear. If you read between the lines of these somewhat less friendly comments you'll know there's got to be a lot of comments that never get published. A carefully executed filtering job that eliminates the most nasty comments while yet making things look 'real' enough to be believable.

Hate sites

Just like any rockstar, a 'blogstar' is bound to have enemies. There are several 'hate sites' to be found on the internet. Let's list some examples:

Sites that may or may not be maintained by people holding a grudge against Xiaxue for whatever reason. These sites either spread 'hate' against Wendy or even try to have her weblog taken offline alltogether. Whether these sites are 'real' is unknown. One thing is sure, they drive even more traffic to Wendy's blog. In fact she's even linking to some of these sites from her own blog. Of course some of the 'hate sites' will probably be real. It's inevitable that there will be people who are jealous of the astonishing success and the traffic that Wendy's blog generates. I guess it's only human.

Judgements

A big question that comes up when looking at a blog as succesfull as Xiaxue's one is: 'Will this last?'. While I made a jokingly remark about Darren to eat his heart out we all know Darren's stuff will most probably last while Wendy's stuff won't. Just like with real life celebrities the fame simply won't last forever. It does however put a huge grin on my face when I see how Wendy pulls this one off. While people like me and many other 'serious bloggers' are making huge efforts to make our sites look good, write quality entries that will attract readers and keep existing readers coming back, Wendy can post just about anything she wants and get the attention she's looking for. I bet she could even get away with posting 'Hi! I don't feel like posting today!' and still get the same amount of traffic on this posting. It just doesn't matter anymore. So what's drawing all these people to her weblog every day? "Horny 15 year old boys", someone commented when I asked this question. While this may be partially true her comments show an equal amount of female visitors. I guess some people need a role model to look up to. In the same line of thinking the internet is probably full of people who just want to be 'entertained' and don't feel like reading content that actually has anything substantial in it. A huge audience waiting to consume anything a blogger throws at them. The audience wants it, Wendy delivers it. A matter of supply and demand.

All this 'fame' has definitely changed the attitude of this succesfull Singapore blogger. When reading through her site no one will be able to overlook the tremendous amount of arrogance displayed in all of her writings. While this is probably almost inevitable when young people are given as much attention as Wendy gets she does seem to take the 'attitude' to the extreme. An attitude that could very well one day turn against her.

While a blog like Xiaxue's one is definitely not my cup of tea and (if you're a frequent reader of this website) probably not yours either I do applaud Wendy for being able to make a living solely out of writing whatever she wants on this weblog. It's quite an accomplishment which probably makes a lot of people look at her with envious eyes.

The Technorati top 100(0)

If there's one thing I changed my mind upon at least a little bit it's the importance of a high ranking. While it's nice to receive a lot of traffic, there's a lot of different reasons for which one may or may not get this traffic. With this weblog I try to generate traffic purely based on the fact that people consider the articles published here of high quality. If an article gets tons of attention, like it happened to this one or this one it makes me a happy blogger. If an article fails to repeat that 'success' I simply try harder next time. I guess it's a matter of what's really important for a blogger.

Closing notes

Whatever you may think of Xiaxue, she pulled off something many bloggers can only dream of: becoming a celebrity in (a part of) the blogosphere. In addition to that her weblog generates enough revenues to make a living out of it which means she can party 24/7 as long as she manages to crank out the occasional posting. Her weblog is an interesting piece of 'cyber culture' placed in a part of the blogosphere I don't usually hang out. Nevertheless it's fun an refreshing to check it out for a change.

A final note: interesting / insightful comments are more than welcome below this article but I won't accept any dumb remarks on Xiaxue's website whether they're 'fan posts' or flames.

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