State of the Dutch Blogosphere

Thursday Jan 5 2006

Who has the loudest voice?As most of you will know I'm Dutch. I'm and I'm a . The Netherlands has over 16 million inhabitants of which a very high percentage has access to the internet. This means there's also an enormous amount of Dutch weblogs. Many of these weblogs are written in Dutch. So why am I blogging in English, one may wonder?

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This weblog was founded in fall 2004 but I've been blogging for a lot longer. Somewhere in 2002 I started a collective weblog called kontverhaal.com. The weblog was doing pretty well at it's peak. In fact it got even more visitors than the weblog you're reading right now despite the fact that it's written in Dutch and therefore only readably by a relatively small amount of people. The weblog still exists and every once in a while a post appears (mostly placed by one of my fellow bloggers) but my own attention has shifted towards my English home on the net which happens to be this site.

A couple of days ago, the nomination round for the Dutch Bloggies started. The are a nice initiative inspired by the international Bloggies awards. What happens during the elections is however completely different from how things go with the international elections. It has everything to do with the current state of the Dutch .

The international blogosphere is about quality of content. When looking at the Technorati top 100 you'll find many sites on which you'll find something worth your time. Not all of them may interest you in terms of the subject(s) they cover but most of them will appeal to a fairly large audience. A second important aspect of the international blogosphere is the rise of the weblog networks. As you know I'm a proud member of one myself, the 9rules network. Again, quality of content is what counts. Not only for the 9rules network but for any weblog network.

The Netherlands don't have a Technorati top 100 and the Netherlands doesn't have weblog networks. I'm not even sure whether those would work at all. It seems the Dutch blogosphere is very much out of focus when compared to the international one. While quality content 'scores' internationally, the picture in the Netherlands is different. The largest weblogs in the Netherlands attract their audience with either linkdumping to 'funny things online' such as pictures, movies, jokes or (soft) porn resources. An even more prominent subject that attracts loads of visitors in the Dutch blogosphere is what I'd call 'shock content'. Content that doesn't tell an interesting story or move it's reader. Content that doesn't teach you how to do something interesting or increase your knowledge on a subject you may like. Of course such content is available within the Dutch blogosphere but it's not the content that gets most of the attention. The easiest way to 'score' when blogging in Dutch is either the beforementioned linkdumping but most important: posting content that insults, shocks or slanders other weblogs, institutions, companies and even individuals. Things aren't very different when it comes to those don't blog but post comments. It's not hard to attract insults or even threats when blogging in Dutch. Posting on a political or social subject in a (semi) critical way will almost guarantee you'll get some extremely nasty comments below your entry. It happened a couple of times on my Dutch weblog. I didn't like this at all as you'll probably understand. Ever since I started blogging in English, the only comments I've ever had to remove were spam comments. No insults, threats or otherwise unwanted comments have appeared here like they did on my Dutch blog. Yet quite a lot of Dutch people read and comment on my weblog. I guess the English keeps the unwanted people away. I can still blog on political subjects without having to deal with this crap. Most excellent indeed!

Last year's Dutch Bloggies were basically ruined because of another aspect of the Dutch blogosphere: the huge flock of 'followers' of the weblogs that engage in the slandering, insulting and otherwise non-constructive posting. Because of the huge amount of influence these sites have on their very large amount of readers they could very easily mobilize an army of people voting for them. This resulted in sites winning awards even in categories they weren't even supposed to be in because they have nothing to do with the topic of that category. This year the organization has made a wise decision by changing the rules in such a way that this 'army of voters' effect won't dominate the entire event like it did last year. Of course several sites are posting about how much the Dutch Bloggies 'suck' now as if the organization is now refusing to recognize the fact that these sites really are 'the best Dutch weblogs'. If that is true it's another fine reason not to blog in Dutch: I don't want to be part of any of that. I'll run a 'shitty weblog' with pride then. Maybe this year we'll actually get to know some new Dutch weblogs that are actually worth reading thanks to the Dutch Bloggies elections. They're out there, they're just not always easy to find.

As I stated at the beginning of this article, I'm Dutch and I'm a blogger. Yet I don't feel like 'a Dutch blogger'. Now you know why that is. My name is sort of known in the Dutch blogosphere because of my contributions to Pivot, which happens to be a popular weblog platform in the Netherlands. (I created an anti spam package and various themes and plugins) At this point I feel both the interesting writing AND the interesting commenting is happening outside of the Netherlands. Maybe one day even the Dutch will get sick and tired of the same old linkdumping, insulting or negative postings about immigrants and the importance of quality weblog content will rise. Until then I definitely won't waste my time on setting up a second weblog in my mother language.

P.S: Paul Scrivens, if you happen to read this, remember the idea I emailed you about a couple of months ago? Maybe 2006 is the right time for it...

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