I'm not a designer... apparently
Today the results of the Typo theme contest came in. I must honestly admit they hit me like a slap in the face. Big time. Lush, my entry ended at a very disappointing 8th place. I've been staring at the final results for at least 15 minutes before it really got to me: My serious shot at a top 3 position was a total, utter failure. This unglorious defeat got me thinking about some things. Besides being a developer I've always liked to call myself a designer as well. But... am I really?
A small disclaimer to start with
I think it's probably a good idea to start with a little disclaimer to make sure no one will get the wrong impression from reading what's about to follow. The 'slap in the face' I mentioned in the previous paragraph doesn't mean I'm not happy for those who ended up higher than me in the competition. It doesn't mean I'm angry at the judges. Finally, it doesn't mean I'm a 'bad loser' who feels the results are 'unfair'. None of that. It's just that I completely fail to understand the results (except for the number one) which makes me want to step back and think hard about what I'm doing in the professional arena.
My love for design
I've always liked design. I just LOVE design. I love looking at design, I love criticizing design and most of all I love designing myself. However my formal 'title' is, and has always been 'developer'. I've been working in the field of website development since 1996 in which I've often worked together with people that did have the title of 'designer'. During all this time I've tried to fight the predjudice about developers not knowing anything about design. It's the human nature of 'labeling' people. "You're a developer dude, leave the design issues to us!" has often been the message I got. Despite the unwillingness of all designers I ever worked with to let me have a piece of the 'design pie' in the process I've kept trying. I've kept designing, each design getting better than the previous one. This has resulted into (among others) this very website, the template of i-marco's choice (liked by the community so much that it was ported to both WordPress and Nucleus) and finally my most elaborate design/css job yet: Lush. The general public loved it. They really did. People kept telling me they thought I really ought to win this contest, or at least end up in the top three. I had high hopes indeed. Not because of the powerbook or the ibook as one may think. No, because of the opportunity to prove to all designers I ever worked with and the rest of the whole damn world that I actually AM a designer. What a great way to show them!
Wrong focus?
It wasn't meant to be, leaving me with unanswered questions. While focusing on a pixel perfect weblog theme, working on a plethora of browsers sporting many advanced, great looking features I was blown away by several submissions including ones that weren't finished or ones that didn't work right in all mainstream browsers. Not only did I completely fail to deliver what the judges wanted (whatever that was), my 'design eye' also (partially) failed me. I really did consider Kyle Neath's excellent Hemingway theme to be a serious threat. It didn't even end up in the top 10 AT ALL. This makes me think that besides not being able to impress a design jury I don't even seem to have enough understanding of what good design consists of. Why Hemingway didn't make it into the top 5? I wish I knew. I wish I understood why. I really love the Hemingway theme.
Should I 'give it up, already' ?
The main reason I'm posting this story is in order to hopefully get some answers from my readers, especially those who are designers themselves, just like the highly esteemed jury of the Typo theme contest. I want to know what it is I'm doing wrong. Apparently I took the wrong turn somewhere on the road towards an award winning design theme. Several submissions I never expected to end up anywhere near a top 10 position beat mine. I worked on refining a theme for a ridiculously long time while I could have been done in just a couple of days, leading to exactly the same result. So here's to all designers who read this article: Have a look at the contest results and let me know where Lush went wrong. While you're at it, let me know whether I should still call myself a designer or whether I should 'wake up and smell the coffee' and realize what I really am: a developer who shouldn't bother doing any design work.
Another question I'd love to get an answer on is: What's the difference between a designer's eye and the eye of the average website visitor? It seems the average website visitor loves my work (most of the time) while designers value it at mediocre at best. Questions, questions. And no answers as of yet. Hopefully posting this will get me some answers, besides just writing some sorrow off my chest.
Am I a designer? Or am I just a wannabe?
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At 10 December '05 - 09:19 Simon wrote:
Maybe the problem is that it wasn’t clear what the jury was looking for? What did they want exactly? What’s a good template in their opinion…? Should it be easy to customize it, or not? Because Lush was quite easy to customize with good results, and that’s not something you can say about many of the other entries…
At 10 December '05 - 10:09 Steve wrote:
At 10 December '05 - 10:15 Thomas Aylott wrote:
I’ve been interested in design all my life.
I’ve been doing design and development all my life.
I’ve known a lot of designers.
Most designers are idiots. They don’t think about user-interface or functionality. You don’t want to be a designer.
You’re better than a run-of-the-mill designer! You care about UI. You carefully structure your design as a developer. Making sure the design is more than pretty, it’s functional and portable.
You are one of the
31337few!At 10 December '05 - 10:37 Jamal Abdou Karim Bengeloun wrote:
What the fuck do you want?
Do you want a pat in the back? Do you want people to tell you that you should have won really?
You don’t want people telling you what you are! You have to force feed it to them! If you think you are a designer, so be it!
He is not (neither is he a a developer, he learnt it all from scratch), neither is he and neither is he .
You are what you want as long as you believe in you.
At 10 December '05 - 10:43 Thomas Aylott wrote:
This has been a blast. This contest has really motivated me and thrust me into the RoR / Typo scene.
I’m not sure what methods the judges used. I’m not sure what point of view they were using. It seems that all of the ones that scored the highest were in the same genre.
Yours is excellent but it’s not in that same genre. Mine1 isn’t even remotely in the same ballpark ;) Leevi’s isn’t exactly the same genre, but a lot more-so than ours :D
1 SubtleTheme — as seen on subtlegradient.com http://subtlegradient.com/
At 10 December '05 - 10:53 Max Roeleveld wrote:
Me, I say Lush should really have been in the top 3. I don’t know about “first place”, but it sure looks a hell of a lot more solid and thought-through than some of the themes that ended higher. But “Me” wasn’t in the jury… =]
I’d say: keep going at it. Screw competitions, those are just, you know, moments. What counts is how you feel about the design, and how “the community” reacts to the design.
(Of course, I’d be pissed at missing that laptop, too…) =]
At 10 December '05 - 10:53 Weefselkweekje wrote:
What I think is the main difference between the entries that ended above you and Lush is that most of them have one really simple idea or feeling as a basis. “Laughing at you” for instance is all about that header graphic. It may not have the nicest text styles, but I really love the way it gives the blog a certain feeling. “Royal winter” is very soft, it’s perfect for a blog that has the content to match.
Yours is a very nice theme, but imho it’s more skill than art. Lush does not really have a feeling attached to it. It’s neutral. And true art direction is all about feelings. For the average website however, and blogs especially, neutral works just fine.
I’m not saying you should stop designing, in fact I hope you’ll continue, and I hope these comments will help you become even better. (Designers should learn constantly anyway.) Much like I’m learning to be more of a developer currently…
At 10 December '05 - 11:00 Marco wrote:
First of all: I did not post this to get a pat on the back or to get anyone tell me I’m a great designer. Secondly I did not post this to get someone to tell me my work is better than the work of person x. I posted it in order to get some pointers on where I went wrong in my serious attempt to come up with an award winning weblog design. I really believed I had all bases covered. I was wrong. I fail to see why which is why I’m looking for answers. That’s all really.
At 10 December '05 - 11:38 Kyle wrote:
The ones who have the “title” of designer are those who can interpret their design instincts and make them a reality.
If something looks “good” or “bad” is completely subjective. When the “masses” like your design — that should be enough to tell you that you hit your target. That’s all that matters with design — did you make your target audience go “wow” ?
I hope to see more development with Lush, personally.
At 10 December '05 - 11:43 Marco wrote:
At 10 December '05 - 11:56 Dan wrote:
Google, delicious and craigslist never won any design awards but look at where they are.
At 10 December '05 - 13:15 Alterion wrote:
At 10 December '05 - 17:34 Eric Stewart wrote:
In any case, I’m another person who really likes Lush. Enough, in fact, to choose it for my own blog theme (over a week before the contest end). Don’t stop what you’re doing.
At 11 December '05 - 07:58 Tom wrote:
If you look at the top ten designs, they are all vey “faceless” – you could picture them adorning hundreds of blogs, just as Kubrick has done. But Lush, beautiful as it is, just looks less… clonable. That’s just my take on things.
At 11 December '05 - 09:34 Bastiaan Terhorst wrote:
As for your focus being wrong; I don’t think so. You and Leevi both had a similar thing going on. A very ‘standard’, yet extremely polished weblog interface that is instantly usable by the vast majority of bloggers. As a ‘standard’ blog design, yours and Leevi’s are among the best out there, imo.
What the judges looked for in the designs, I am absolutely clueless. I can’t be creativity, as some of the high ranking themes are bland, boring and not original at all. It can’t be quality of execution, because some of them are really rough around the edges. Maybe they looked at if a theme would appeal to the mass of bloggers? But then why did Leevi score to high and you so low? Meh.
Perhaps it’s just the fact that wading through 120 themes is not fun. Especially when you have to use the admin interface and manually switch between the themes. Even when you spend only two minutes looking at a design and switching to the next (not very much), that’s four hours already. And remember these are busy people.
Anyway, I don’t want to piss anybody off, I’m happy for those that won. I just don’t see why they won. Well, some of them.
Kop op gast, die juryleden zijn gewoon een stel dwazen :)
At 11 December '05 - 13:18 Matthijs wrote:
As to your questions: I’m afraid I can’t help you. You do have an eye for good design. As you say yourself, the thing is: we don’t know how the judges have made the decision. What were they looking for?
It’s too bad there’s no write-up of how and why the judges judged the entries. That would not only be very informative but learnfull for many too. Now it’s everybodies guess, and you have to ask on your own site to your readers the how and why of the decision. that’s kind of strange isn’t it?
I would not take it too seriously. Too bad you didn’t win the price. But I would not start doubting your qualities as a designer, which you obviously have. As is obvious by now a “design” contest like this is just as much about luck as talent.
At 11 December '05 - 13:40 Christian Montoya wrote:
For one thing, don’t take this contest too much to heart. If I had been judging, I would have put Lush at 2nd, and if all the judges thought like me, obviously the results would have been different. This contest was all about visual appeal, and if there’s one thing that bothers me, it’s that your entry didn’t even get a review. They just put it at 8th and said you worked hard on it.
Someone mentioned Lush lacks a single idea or basis, and that might be true. However, I think the winner shouldn’t be too centralized. I thought that was one of the strengths of Lush.
But nevermind all that. The best advice I ever received, was this: when you design, don’t think about how it’s going to be received. Just go with your gut feeling and make it happened. You’ll never please anyone.
I think in the future you’ll have successes and failures when it comes to design, and I can’t think of any advice that will change that. Just keep doing what you do.
At 11 December '05 - 19:45 Kumar McMillan wrote:
At 11 December '05 - 22:37 Joe wrote:
http://www.eric-stewart.com/blog/
http://mcornick.org/
http://d-jacobs.com/
http://bouwen.roelandmoors.be/
http://blog.kweschun.com/
http://xbsd.1.vg/typo/
http://www.lunenburg.org/wade/
At 12 December '05 - 06:08 Adrian wrote:
I know what you mean about the ranking and judging, it came down a bit off in my opinion too. But, no point debating or being bitter, that’s the end of it.
Take comfort you were deemed better than 112 others, including me (I came one behind ;)). So, you’re roughly 76% better than the masses.
Oh and the expression is “sore loser” :).
Keep your head up.
At 12 December '05 - 08:01 Leevi wrote:
At 12 December '05 - 20:48 James wrote:
topfunky closed the discussion by pointing out that the “rules” of the contest have been readily available for some time. He missed the point however that people were not asking what the “rules” were but what the “judjing criteria” were. All the page he points us to says about this is “... prizes will be awarded by a panel of judges (yet to be determined)” but no information about what the criteria for judging would be (if any).
He goes on to say that the Judges were very busy people. Busy Indeed! Who has more than an hour or so to spend judging a competition such as this? I’d guess the 4 hours you estimated would be required per judge is a reasonable amount of time, allowing for 2 minutes per theme. I guess we will never know how much time they actually spent … if any.
Now that discussion on the subject has been stifled however, we will all be left guessing.
At 12 December '05 - 23:30 Miss Appropriated wrote:
Isn’t it an amazing co-incidence that Leevi, winner of the competition is also from this relatively small town on the east coast of Australia.
A cynical person might deduce that one of the major judging criteria was where you live and who you know …
At 13 December '05 - 00:37 Marco wrote:
The winner is in fact the only thing I agree upon when looking at the jury results.
As James indicated, comments have been closed at the contest site leaving us with a pointer to the rules page that doesn’t contain many rules. One thing that struck me as very funny is the fact that it does mention themes should work in all modern browsers. At least one theme in the top list completely breaks in Internet Explorer 6.
Ah well… life goes on. There’s more important things I guess. I’m glad I got this thing off my chest and I’m happy with the comments / remarks I got on this article and the contest results from various sides. At least I don’t feel like a clueless designer anymore!
At 13 December '05 - 01:12 Miss Appropriated wrote:
Leevi’s entry was pretty damn good though. Despite my cynicism, I do believe the best design won.
At 13 December '05 - 01:22 Marco wrote:
And yes… we agree on the best design winning. I’m glad that happened!
At 13 December '05 - 18:25 Jim Van Fleet wrote:
But please don’t give it up. You did great.
At 15 December '05 - 07:20 Wade wrote:
Good work, and hopefully this leads to more work for you in the future, building upon Lush.
At 16 December '05 - 01:36 Marco wrote:
Your blog looks great with it. I’m happy to see Lush holds up so well in a ‘real world situation’ (a blog packed with posts spanning over a long period of time) such as yours. So far I’ve seen tons of sites running it which basically tells me what I wanted to know even though there wasn’t any notebook in it for me. The nicest of ‘em all is the fact that too-biased , the blog of Typo’s creator is running… Lush!
At 29 December '05 - 21:11 Waydomatic wrote:
Everyone from Newcastle rocks – what can I say? ;)
At 06 February '06 - 11:02 Dewey Spencer wrote:
As soon as I got typo installed and running I went to find some themes as most folks do. After looking over every entry at the garden, Lush was one of the 4 that I grabbed to install.
It lends itself to customization quite nicely IMHO and the included PSD file was well received.
Thank you,
A Lush User
At 15 August '06 - 08:37 Lucy Maxwell wrote:
And let’s put this into perspective – you didn’t even lose – you were in the top 10.
What do you really have to complain about?